Patriot Lighting, a subsidiary of Menard, Inc., (hereinafter referred to as "we," "us," "our," or "Patriot Lighting") recognizes the importance of your privacy and the protection of your Personal Information while you are visiting our stores, websites, and online applications. Our primary objective is to provide our valued guests with a secure environment to access and utilize our products and services. This Privacy Policy outlines how Patriot Lighting collects information, the sources of the collected information, how we use your information, how it is shared, and the choices you have regarding your personal information. Please note that this Privacy Policy may be subject to changes or additions, and we encourage you to review it periodically to stay updated.

Information Collection

This website collects personal data to power our site analytics, enhance user experiences, and provide relevant content. The information we collect falls into several categories, which include:

1. Information about your browser, network, and device: We gather data such as the type of browser you use, your network connection, and device information to ensure compatibility and optimize the website's performance.

2. Web pages you visited prior to coming to this website: We may collect information about the websites you visited before landing on our site. This helps us understand how users find and navigate our website.

3. Your IP address: We collect your IP address to determine your approximate location and analyze website traffic patterns. This information is used in aggregate form to track trends and administer the site.

Additionally, we collect details about your use of this website, including clicks, internal links, pages visited, scrolling behavior, searches, and timestamps. These insights allow us to analyze site traffic and activity, improve our content and offerings, and enhance the overall user experience.

Please note that this information is shared with Squarespace, our website analytics provider, solely for the purpose of understanding site traffic and activity. Squarespace is committed to protecting your privacy and handles this information in accordance with their own privacy policy. By continuing to use this website, you consent to the collection of this information as described above.

Purpose of Data Collection

At Patriot Lighting, we collect personal data for the following purposes:

1. Improving Website Functionality: We analyze the collected data to enhance and optimize the functionality, performance, and user experience of our website. This includes identifying and resolving technical issues, improving navigation, and ensuring seamless operation.

2. Analyzing Promotion Effectiveness: We utilize the collected data to evaluate the effectiveness of our promotional activities, campaigns, and marketing efforts. This helps us assess the impact of various initiatives and tailor our strategies to better serve our customers.

3. Understanding User Preferences: By analyzing the collected data, we gain insights into the preferences and interests of our website visitors. This information enables us to customize our content, products, and services to meet their needs and enhance their overall experience.

4. Geographical Analysis: We may use the collected data to determine the geographical locations from which our website is accessed. This helps us identify the regions where our customers are located and allows us to provide targeted content and localized offers if applicable.

Please note that all data collected is handled in accordance with our privacy policy and applicable data protection laws. We are committed to protecting your privacy and ensuring the security of your personal information. If you have any concerns about the collection and use of your data or if you would like to exercise your rights regarding your personal information, please refer to the "Contact Us" section of this privacy policy.

Child Privacy

Patriot Lighting is committed to protecting the privacy of children online. We do not knowingly collect any personal information from individuals under the age of 16 years old. If you believe that a child under the age of 16 years old has provided Patriot Lighting with personal information, please contact us immediately. We will make reasonable efforts to promptly delete any such information from our records. If you are a parent or guardian and have any concerns regarding the privacy of your child while using this website, we encourage you to contact us to discuss these concerns and explore available options.

Data Sharing with Third-Party Service Providers

We may share your personal data with the following third-party service providers for specific purposes related to the operation of our website and to fulfill the aforementioned purposes. These service providers are contractually obligated to protect and use your personal information only as necessary to provide their services to us. We do not authorize them to use or disclose your personal information for any other purposes.

1. Squarespace: We share certain personal data with Squarespace, our website hosting and analytics provider, to analyze website traffic, activity, and user behavior. Please refer to Squarespace's privacy policy here for more information on how they handle your personal data.

2. Google Analytics: We utilize Google Analytics to gather and analyze website usage information. This helps us understand how visitors interact with our site and allows us to improve its performance and content. Google Analytics operates in accordance with its own privacy policy, which you can review here.

3. Menard, Inc: We may share your personal data with Menard, Inc, our partner or affiliate, for specific purposes such as order fulfillment, customer support, and marketing activities. Menard, Inc handles your personal information in accordance with its own privacy policy, which you can access here.

Please note that we may also disclose your personal data if required to do so by law or if we believe that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property, (c) prevent or investigate possible wrongdoing in connection with the website, or (d) protect the personal safety of users of the website or the public. We take reasonable steps to ensure that the third parties mentioned above handle your personal data securely and in accordance with applicable data protection laws. However, we recommend that you review their respective privacy policies to understand how your personal information is handled by these third parties.

Use of Cookies

This website uses cookies and similar technologies to enhance the user experience and improve the functionality of the site. By using this website, you consent to the use of cookies in accordance with this Privacy Policy.

What Are Cookies?

Cookies are small files or pieces of text that are downloaded to a visitor's device when they access a website or app. These cookies may include unique identifiers that allow the website to recognize the user's device and gather information about their browsing activities.

Types of Cookies Used

This website uses the following types of cookies:

1. Functional and Required Cookies: These cookies are essential for the operation of the website. They enable Squarespace, our hosting platform, to securely serve this website to you and provide basic functionality.

2. Analytics and Performance Cookies: These cookies are used on this website but only when you acknowledge our cookie banner. They allow us to collect information about site traffic, activity, and other data to analyze and improve the performance and effectiveness of our website.

Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to accept or decline cookies, delete existing cookies, or set preferences for certain websites. However, please note that disabling or blocking certain cookies may affect the functionality and user experience of this website.

For more information about how cookies are used on this website and how to manage your cookie preferences, please refer to The cookies Squarespace uses. You can also adjust your browser settings to control cookie behavior.

Third-Party Cookies

Please note that third-party services, such as Google Analytics, may also use cookies on this website to collect information about site traffic and activity. These cookies are governed by the respective privacy policies of these third-party service providers.

Data Retention and Security

We are committed to safeguarding the privacy and security of your personal data. We follow industry-standard practices and take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. We have implemented technical, administrative, and physical security measures to protect your personal data.

Data Retention: We retain your personal data for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. The retention period may vary depending on the nature of the data and the purpose for which it was collected. Once the retention period expires, we will securely delete or anonymize your personal data, unless we are legally obligated to retain it for a longer period.

Please note that we may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Security: We take the security of your personal data seriously and have implemented reasonable safeguards to protect it. However, please be aware that no method of transmission or storage over the internet is completely secure. Therefore, while we strive to protect your personal data, we cannot guarantee its absolute security.

Compliance with Laws: We are committed to complying with all applicable state and federal laws regarding the protection of personal data. This includes, but is not limited to, the General Data Protection Regulation (GDPR) for individuals in the European Union (EU) and the California Consumer Privacy Act (CCPA) for California residents.

Your Rights and Choices

At Patriot Lighting we respect your rights and provide you with options to control your personal data. As a user of our website, you have the following rights and choices:

1. Access and Rectification: You have the right to access and update your personal data held by us. If you believe that any of the information we have collected about you is inaccurate or incomplete, please contact us through the "Contact Us" page here to request corrections or updates.

2. Opt-Out: You have the option to opt-out of receiving promotional communications from us. If you no longer wish to receive marketing emails or newsletters, you can unsubscribe by following the instructions provided in the email or contacting us through the "Contact Us" page.

3. Cookies and Tracking Technologies: Most web browsers are set to accept cookies by default. You can modify your browser settings to reject or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website.

4. Do Not Track Signals: We currently do not respond to "Do Not Track" signals sent by your browser.

5. Contact Us: If you have any questions, concerns, or requests regarding the privacy of your personal data or want to exercise any of your rights mentioned above, please contact us through the "Contact Us" page here. We will review and respond to your request as required by applicable law.

Please note that certain requests may be subject to verification of your identity to ensure the security and confidentiality of your personal data.

If you have any specific inquiries or requests regarding your personal data shared with Menard, Inc., please refer to their privacy policy available on their website here.

By using our website, you acknowledge that you have read and understood this privacy policy and agree to the collection, use, and disclosure of your personal data as described herein.

Last Updated: 6/23